As of its 26th September 2024 product update Google has introduced changes to Looker Studio, adding a new funnel chart feature and a Microsoft Excel connector. These enhancements aim to streamline data analysis and reporting, making Looker Studio an even more powerful tool for businesses looking to visualise and interpret data.
New Funnel Chart Visualisation
The introduction of the funnel chart offers a more intuitive way to visualise how metrics change across sequential stages of a process. Whether tracking sales funnels, customer journeys, or website conversions, this new feature helps highlight where users drop off or convert, providing valuable insights into business performance.
Key Features of Funnel Charts:
- Versatile Visualisation: Ideal for showcasing processes such as sales pipelines or marketing campaign performance.
- Flexible Sorting: Sort charts by metrics in ascending or descending order, or alphabetically by dimensions.
- Automatic Data Labels: Labels adjust dynamically to fit within the chart bars for clarity.
Interactive Tooltips: Hovering over sections of the funnel reveals detailed insights.
With a range of styles to choose from, including smoothed bars, stepped bars, and inverted triangles, funnel charts can be tailored to suit different data sets and reporting needs.
Excel Connector for Seamless Data Integration
Looker Studio’s new Microsoft Excel connector simplifies the process of importing and analysing data directly from Excel spreadsheets. This integration reduces the need for manual data uploads and transformations, allowing users to seamlessly access and analyse data in real time.
Impact of These Changes
These new features make Looker Studio even more user-friendly and effective for businesses of all sizes:
- Enhanced Data Storytelling: Funnel charts provide a clearer way to visualise processes and identify areas of success or where improvements are needed.
- Improved Integration: The Excel connector makes it easier to combine existing data sources with Looker Studio’s analysis tools, saving time and effort.
- Streamlined Workflow: With fewer steps required to prepare and integrate data, users can focus on extracting meaningful insights rather than wrestling with technical issues.
Expert Guidance to Maximise Looker Studio for your Business
If you’re looking to harness the full power of Looker Studio, our Looker Studio consultancy services can help. From custom report creation to integrating complex data sources, we provide tailored solutions that allow you to make better data-driven decisions. Whether you’re new to the platform or looking to refine your existing reports, we’re here to help you unlock Looker Studio’s potential.
Get in touch to learn more about how our consultancy services can support your business with expert Looker Studio guidance.
