Cookie Deprecation Explained: Adapting to a Privacy-First Digital World
As digital privacy takes centre stage, the way businesses gather and utilise online data is undergoing a seismic shift. At the heart of this change lies the move away from third-party cookies, a changed which will have a broad impact on digital marketing, paid ad management and web analytics. What Is Cookie Deprecation and Why […]
Looker Studio Rolls Out New Data Visualisation Option with Funnel Charts
As of its 26th September 2024 product update Google has introduced changes to Looker Studio, adding a new funnel chart feature and a Microsoft Excel connector. These enhancements aim to streamline data analysis and reporting, making Looker Studio an even more powerful tool for businesses looking to visualise and interpret data. New Funnel Chart Visualisation […]
Top 10 Looker Studio Features to Enhance Your Business Reports
Looker Studio, previously known as Google Data Studio, provides businesses with an easy way to turn raw data into actionable insights. With a range of features designed to improve both the quality and efficiency of reporting, Looker Studio allows you to create powerful visualisations that convey your business data effectively. Here are the top 10 […]
Looker Studio vs. Power BI: Data Visualisation Tools for Marketers
In today’s data-driven marketing landscape, transforming data and insights into actionable visuals is crucial. But with a plethora of business intelligence (BI) tools available, choosing the right one can be daunting. Two key tools stand out: Looker Studio (formerly Google Data Studio) and Microsoft Power BI. Let’s delve into their strengths to help you pick […]
