Experts in paid search management and optimisation we help businesses build sustainable paid search strategies enabling them to scale their spend profitably month on month.
Data-driven Google Ad campaigns to help you generate more leads, sales and conversions.
Ready to grow? Book a free discovery call now!
A constantly evolving platform Google Ads is one of the most effective forms of digital advertising. Making the most of Google Ads’ reporting solutions and integrating these with Google Analytics we are able to clearly report on any of our clients’ ad spend but more importantly this enables us to report granular data relating to conversions and results. Incorporating this in live reporting dashboards you will have the ability to check on the high-level account activity at any given point in time.
63%
Of people have clicked on a Google Ad
90%
Global reach of internet users
Google Ads is an exceptionally potent advertising tool that empowers you to showcase links to your website for keywords relevant to your target audience’s searches. With extensive targeting options, you can refine your approach by focusing on factors such as location, search language, and whether visitors have previously interacted with your site.
With ongoing advancements, including AI integrations and diverse formats like Google Shopping, Google Display, and YouTube Ads, offer boundless opportunities to engage with your key audiences effectively.
For all our PPC projects we follow a structured and collaborative process which enables us to ensure maximum delivery and results for each campaign we manage.
We start by looking to thoroughly understand your business’ goals, your key services or products, the quality of your website pages before defining project objectives, conversions and ensuring all tracking is set up.
Based on the information gathered from the discovery stage, we then conduct in-depth keyword research to identify the most relevant search terms, in line with your budget and objectives.
Next, we develop the structure of your paid search campaigns, map out any web development needed or any need to setup analytics tools.
Once the structure is determined we tackle the copywriting crafting compelling ad copy that grabs attention, communicates value proposition, includes keywords and leads to a strong ad quality score.
With the bulk of the content now created we set up any targeting options, bid strategy and ad scheduling. At this stage we also look to test all your conversions to ensure reporting is accurate. Once confident that all is operational we publish the ads.
With the ads now live we closely monitor campaign performance, removing negative keywords and ensuring CTR, CPA and ROAS are all performing well.
On an ongoing basis we then support your business and provide you will full transparency on your ad spend whilst also continuously recommending enhancements and optimisation actions.
Paid Search platforms such as Google Ads are in continuous evolution, we stay up to date with the latest industry changes and look to implement any opportunities for optimisation.
Have a project, an issue or a challenge you need help with? Drop us a line on the email below or reach out to us through the form. We will get back to you as soon as we can.
Jumping into the world of paid search and Google Ads can appear daunting and complex, we answer some the questions you may have.
Need more help? Reach out to our team.
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can help businesses promote their products and services across Google’s vast network of websites and reach potential customers.
Google Ads works on a pay-per-click (PPC) model, where advertisers bid on keywords related to their business to have their ads appear in Google’s search results and on other Google properties. Advertisers pay only when someone clicks on their ad.
Google Ads offers several campaign types including Search Network campaigns, Display Network campaigns, Video campaigns, Shopping campaigns, and App campaigns. Each type is tailored to different advertising objectives and formats.
The cost of advertising on Google Ads varies depending on factors such as competition, keyword relevance, quality score, and your budget. You can set a daily budget and control your spending by adjusting bids and targeting settings.
Google Ads offers a range of targeting options including geographic targeting, demographic targeting, device targeting, keyword targeting, audience targeting, and remarketing. These options allow advertisers to reach their desired audience effectively.
Google Ads provides various metrics and reports to measure the performance of your campaigns such as clicks, impressions, click-through rate (CTR), conversion tracking, and return on investment (ROI). These insights help you evaluate the effectiveness of your advertising efforts.
Google Ads are paid advertisements that appear at the top and bottom of Google search results and on other Google properties, while organic search results are unpaid listings that appear based on Google’s algorithmic ranking system.
Yes, Google Display Network allows advertisers to target specific websites, mobile apps, and placements where they want their ads to appear. Advertisers can choose from a variety of targeting options to reach their desired audience.
Our agency provides comprehensive Google Ads services including campaign setup, keyword research, ad creation, bid management, performance tracking, and ongoing optimization. We tailor our strategies to meet your specific business goals and maximise your advertising ROI.
Ctrl is the trading name of Ctrl Digital Marketing Ltd 2024.
Company Number 12224557.
Also see Ctrl Marketing France.